My latest projects

“7 Days of Savings” Campaign

A 7-day campaign designed to build daily engagement by pairing rotating product offers with a consistent visual system that encouraged repeat visits.

Developed a campaign concept that created urgency and habit through daily changing offers
Designed a cohesive visual approach that scaled across web and app experiences
Translated promotional messaging into clear, engaging layouts that highlighted value and drove action
Ensured consistency across touchpoints while adapting for different formats and placements
Contributed to increased engagement across daily promotional content

Walgreens

Integrated Facebook Campaign Banner

Walgreens

Designed a social-first banner that balanced brand storytelling with promotional messaging within the constraints of the Facebook platform.

Created a visually engaging concept tailored for social, optimizing for quick attention and clarity
Adapted brand elements to fit platform-specific requirements while maintaining consistency
Collaborated with copy and marketing teams to align messaging and visuals
Delivered creative that supported a broader seasonal campaign across channels

Walgreens

Design Systems

Built and maintained a scalable design system to ensure consistency across digital experiences while enabling faster campaign execution.

Established reusable components and visual guidelines across typography, color, and layout
Enabled teams to quickly develop on-brand creative across web and app
Improved collaboration between design, product, and engineering teams
Supported consistent brand expression across multiple digital touchpoints

Apple Watch Pill Reminder App

Walgreens

Launched the Walgreens app on Apple Watch helping users take medications as prescribed through Pill Reminder and Refill Reminder features. The app experience promoted adherence and proper health regimens with the new wearable technology.

Apple invitation only to a secretive, high-security developer and designer workshop in Cupertino to finalize the third-party Walgreens app ahead of the original Apple Watch device release
Collaborated directly with Apple engineers to refine WatchKit software, performance, and UI layouts
Adhered to hardware and specific design interface guidelines while remaining consistent with corporate brand identity

Wilson Sporting Goods

Tennis Ball Packaging & Poster Design

Designed tennis ball canisters and large format print posters for spokesman “Roger Federer”.

Label design consisted of color, typography, and product information
Maintained alignment with brand identity and guidelines
Cross functional team collaboration with manufacturers for print and final production

Website Development & Redesign

Dominican University

Redesigned and maintained updates for the university website.

Created page layouts, visuals, and navigation for the university website
Ensuring content is clear, accessible, and aligned with branding
Updated pages for departments, admissions, events, etc.